I design complex products end to end — the kind with tangled flows where a lot rides on getting the structure right. What I love is taking something that feels overwhelming and making it feel obvious. Make yourself at home, and have a look at the work below.
Re-architecting the internal platform every Ritchie Bros. support team uses to move a transaction from auction to released asset. I grounded a full Retool→React redesign in an audit of 51 real support actions, derived a six-section architecture from how the work actually flows, and led both product definition and design — without a PM.
Read the case study →Redesigning RB Global's refund workflow — 7+ steps down to 3 — and the global settlements overview. Both shipped, moving real money faster.
Leading the 2022 redesign of Loop's mobile claims flow — cutting the questions from 30 to 20 and rebuilding the journey into focused, finishable steps for people on a bad day.
Redesigning credit offer selection at checkout so customers could compare three financing offers in a single modal — built alongside a cost-saving code migration.
I had the pleasure of managing Diandra during my time at RB, and she quickly proved herself to be a driven and talented designer. Diandra is a true go-getter—she's always willing to take on challenges and consistently builds strong partnerships with PMs, engineers, and users. She has a natural ability to collaborate and design experiences that not only solve user problems but also simplify complex processes.
Diandra is highly receptive to feedback and has an impressive drive to continually grow her skills. Beyond her professional strengths, she brings an incredible positivity and energy to the team. She's fun to work with, uplifting to those around her, and contributes greatly to a positive team culture. Any team would be lucky to have her.
Her ability to manage complex tasks with little to no supervision makes her a strong self-starter, and her leadership skills shine through in everything she takes on.
Diandra's approach to design is unique and effective. She has the ability to balance the needs of the user with the business goals of the project, resulting in innovative and user-friendly solutions. Her creative and critical thinking skills are top-notch, and she consistently impresses with her ability to turn complex problems into elegant solutions.
I wholeheartedly would recommend Diandra to any team. She is a remarkably talented and quick-learning designer. Having collaborated closely, I've been consistently impressed by her exceptional creativity, attention to detail, and fresh perspective on design projects. Diandra not only possesses a natural flair for visual aesthetics but also demonstrates a remarkable ability to swiftly grasp new concepts and industry trends.