I'm a product designer drawn to the structural work underneath an interface — the information architecture, the flows, the decisions about what a thing should even be. Get that right and the screens almost design themselves.
My instinct is to slow down and look at the actual work before drawing anything.
The tasks, the steps, the things people do all day — that's where good structure comes from. Structure that's grounded in real work holds up under pressure; structure you guess at falls apart the first time someone uses it for something you didn't anticipate.
That belief shaped my most recent project, Control Tower 2.0 — a full redesign of the internal operations platform every Ritchie Bros. support team relies on. I audited 51 real support actions before sketching a single screen, derived the whole architecture from how that work actually flows, and owned both the product definition and the design without a PM to lean on.
I like to prototype in HTML so I can test a flow before I make it pretty, and I log my reasoning as I go — because on a small team, the why behind a decision is as valuable as the decision itself. And I'm relentless about plain language: if a stakeholder in any role can't read the interface and understand it, it isn't finished.
When the architecture is right, people stop noticing the tool and just get their work done. That's the goal — not a clever screen, a quiet one.
Clear language is part of the interface, not a layer on top of it. I'd rather a label be obvious than impressive.
The most useful work often happens before the design — figuring out what the thing should be. I want to be in that part of the conversation.
Every real decision has a tradeoff behind it. I keep those visible, so the team can challenge the logic instead of just reacting to the result.
Sole designer, no PM, leading the end-to-end redesign of Control Tower — a React platform replacing a legacy Retool system — for 5+ roles across customer support and global finance operations. Redesigned the refund experience (7+ steps down to 3) and the global settlements overview, and architected a six-section IA grounded in a 51-action SOP audit.
Designed customer-facing energy experiences — expanded plan-comparison filtering for enrollment, a clearer deferred-payment-plan interface, and led design for a new commercial Demand Response platform focused on energy management and data transparency.
Redesigned the homepage for a 10% conversion lift, led the Buying Guide and a Mattress Finder that doubled the main site's conversion rate, and owned the credit journey from application to checkout — building the Figma documentation that drove a cost-saving code migration.
Led discovery for an internal policy-quoting system by shadowing agents, helped onboard 10,000 members through the quote flow, redesigned desktop and mobile experiences including payments and claims, and ran Loop's first round of usability testing and interviews.
Built the customer experience for a job-market platform in Figma and led the research phase, with user interviews shaping the visual design and product direction.
Springboard
UI/UX Design Career Track
University of Texas Rio Grande Valley
B.S., Kinesiology